Communication Strategies
There is no doubt that sell-buy communication is growing more sophisticated and advanced. However, to want to buy something because we want it, without the need for justification, is an enduringly human trait. Suggesting various reasons for a purchase, catering to the customer's wants and whims, having them walk away from a sale feeling satisfied, making sure new customers keep coming back, expounding on the strong points of a business, and increasing brand power when delivering products - these are some of ecFuture's key communication strategies.
Advertising
The essence of advertising is to capture people's attention. Various results are seen for the various functions of each media platform. We suggest the most suitable media strategy, exploit each unique characteristic of that medium and then combine them with those of other media platforms in order to strike right through to the heart of the potential client's needs.
Finance
Cl: Daiichi Kangyo Bank (now Mizuho Bank), Heart Card*
*As advertising production company Les Mains.
Production Media
Creative Director/Copywriter
1986-1996
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Magazines |
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Brochures |
Kyoko Koizumi: The Face of Daiichi Kangyo Bank 2001 |
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| Posters |
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Commercials |
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In addition to those shown above, we also provide creative direction and writing services for designing and creating posters, commercials (TV, radio and cinema), POP displays, annual reports and public relations magazines.
Household Media
| Editorial Advertising |
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Advertising |
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Magazine
Creative Director/Copy Writer
Cl: Yamaha Livingtech |
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Magazine
Creative Director/Copywriter
Cl: Panahome magazine
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| Advertising, Editor, PR |
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Broadcasting program |
| Newspapers |
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Books |
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Ads: Newspapers, magazine
PR: Books
Creative Director/Copywriter
Cl: Air Move Housing (Gunma Prefecture) |
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Creative Director/Scriptwriter
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IT
| Annual report for individual investors |
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Copywriter
Cl: Cybird |
Children's Clothing
| Brochure (32 pages) |
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Creative Director/Copywriter
Cl: Ginza Sayegusa 2002-2003 |
Hair Growth Tonic “Kaminosuke”
| Blanding~Advartising, Web site, Product Design, PR |
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Creative Director/Copywriter
Cl: IM Institute (Kagoshima Prefecture) |
We excel in brand-building that covers this and other key aspects of marketing strategy.
Fer more information, please see [BRANDING] in
Communication Strategies page.
BRANDING
Promotion and brand-building are not necessarily contradictory; they are two sides of the same coin. Their synergy is as capable of doubling sales figures as it is of effecting the opposite. For effective copywriting and design in advertising, it is not simply a matter of whether the product will sell or not. Rather, before the sale is to even take place, we must thoroughly consider "what's good or best for the client" while still in the now – if one fails to carry out this step, they are failing to address the most basic of problem-solving solutions. As a "company specializing in innovation," we excel in brand-building that covers this and other key aspects of marketing strategy.
Hair Growth Tonic "Kaminosuke" Advertising, Web site, Product design, PR: Weekly Magazine (AERA)
Creative Director/Copywriter Cl: IM Institute (Kagoshima Prefecture) |
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We received a request for what was initially the creation of a logo for a developer of a type of hair growth treatment tonic adhibiting hot-spring water. In order to evade the use of generic, obscure and rather questionable images of growing hair follicles and so forth, we later were given the pleasure of being further commissioned to create everything from conceptualizing the brand down to their mail-order website. |
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Air Move Housing, Advertisings: Newspapers, Magazines PR: Books
Creative Director/Copywriter CI: Air Move Housing (Gunma Prefecture) |
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Our article for the housing magazine Chilchinbito attracted a huge positive response, and orders for further magazine advertising projects and others followed soon after. We successfully created a brand for the magazine's at the time little-known, yet unprecedented construction methods, for the purpose of nationwide expansion. The publication has gone on to contribute to improved sales promotions and in-house staff motivation within the construction industry and has also been effective in attracting new recruits. |
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Edit
We construct project plans from the position and perspective of the readers and dig down deep on the themes that most interest them. Our seasoned staff are dispatched straight to the source in order to gather information firsthand. This enables us to create unique magazines that are not only attractive to look at but informative as well. These claims can be backed up further by our post renewal-project figures, as sampled below (projects 1 and 2).
Our stand-alone articles (as seen in projects 3 and 4) lay claim to the same high standards as mentioned above and have fascinated readers and significantly increased the number of inquiries regarding materials for topics as well as sales figures.
Several of the businesses and individuals featured in these carried articles have also gone on to become trusted clients who are now working with us on various advertising and marketing projects. For more information, please see
Edit page.
Public Relations Magazines
| 1. LF (Life forward to the Future) |
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Creative Director / Editor-in-Chief
Cl: Daikyo Group |
The number of letters sent in by readers more than tripled within just one year of renewing the magazine and has maintained this number since.
'07-present (circulation: 374,000 copies)
For more information, please see [Public Relations Magazine] in
Communication Strategies page.
| 2. Housing & Living |
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Creative Director / Editor-in-Chief
Cl: Daiichi Kangyo Bank Housing Center 1993-1996
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For more information, please see [Public Relations Magazine] in
Communication Strategies page.
| 3. Wingspan |
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Writer
Cl: ANA
"Tabisuru Ikebukuro (tr. Culinary Adventures)" travelogue series for in-flight magazine Wingspan 2005-2006
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For more information, please see [Public Relations Magazine] in
Communication Strategies page.
Magazines
| Weekly Post |
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| Weekly Post |
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Books |
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Reporter
“Long-Time Bestseller” for the Monthly Post '94-95
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For more information, please see [Public Relations Magazine] in
Communication Strategies page.
